Online luxury retailer Moda Operandi unveiled a fresh new look on Monday, with bolder images and more exclusive video and editorial content.
The company’s co-founder Lauren Santo Domingo said, “We have spent the last four years building a very distinct identity for ourselves and now have a platform to present content alongside fashion, creating a more engaging experience for our clients.”
The speedier, redesigned website includes a new search functionality, making it easier for customers to shop by brand and style across both trunk show and boutique, and has been optimized to deliver a seamless shopping experience across all devices. Customers can also save favorites and preferences as well as shop in multiple currencies.
“We’re changing the way consumers interact and engage online. Five years ago consumers were browsing luxury online,” said Deborah Nicodemus, Moda Operandi CEO. “Today online has proven to be a powerful and profitable channel for luxury e-commerce. It is critical that shoppers feel as confident purchasing luxury brands online as they do offline, hence our website redesign reflects the same attention to detail that we devote to our curation and clients.”
The redesign follows Moda Operandi’s recent $60 Million Series E round of funding and the acquisition of ModeWalk.