Mavi announced Friday the hiring of denim veteran Steven Sertner as vice president of sales for North America. In his new role, Sertner will oversee major and speciality accounts for the North East, South East and Midwest region for Mavi. 

Prior to Mavi, Sertner was in vice president, director of sales, and regional sales roles for denim and activewear brands including C&C California Sort, Dollhouse, Silver Jeans and Buffalo Jeans.

“As Mavi continues to grow and expand every year, we are thrilled to bring on Steven with his extensive background in denim and activewear. Steven’s solid relationships with major and speciality doors in the U.S. will serve not only as a great foundation to the existing Mavi accounts but further expand Mavi’s reach to more opportunities,” said Ardie Ulukaya, Mavi senior vice president of sales.

Mavi has been on a growth spurt in the U.S. The brand has grown over 60 percent in the U.S. since 2013 and have added or expanded showrooms in six metropolitan cities.