Lucky Brand is ditching denim for fancier items in their latest venture, Lucky Brand Black Label.
Coming off of their collaboration with Ornamental Conifer, the company’s newest endeavor features a collection of evening dresses, blouses, tuxedo tops and camisoles for women, while the men’s line debuted two signature suit fits, including The Ace, which is more tailored, and the Jack, which offers the wearer a looser fit.
“Lucky Brand Black Label is a refined collection that expands our customer’s wearing occasions well beyond the world of denim. We have created an assortment of elevated product that capitalizes on our trademark attention to detail, comfort, quality fabrics and great fits,” said Carlos Alberini, Lucky Brand CEO. “Black Label offers a full breadth of styles to support our customers’ lifestyle so that we may dress them for every occasion, big or small, casual or dressy.”
Deviating from their usual denim introduces the brand to a new market, allowing for more people to enjoy Lucky Brand clothing for more occasions.
“We stayed true to our DNA by creating an elevated collection inspired by our four pillars of Americana, moto, rock ’n’ roll and the laid-back Southern Californian lifestyle. This is embedded into all aspects of the styling, elevated fabrics, fit and unique details,” said Kin Ying Lee, Lucky Brand CCO. “It’s a collection that’s versatile enough so our customer can throw on a blazer to dress up their casual style.”
The men’s suiting is available exclusively online, while the rest of the Black Label is available in select Lucky Brand stores. The women’s collection begins at $99 and the men’s starts at $249.