• Lucky Brand
  • Lucky Brand
  • Lucky Brand
  • Lucky Brand
  • Lucky Brand

Will Lucky Brand be lucky in men’s shoes? The denim brand inked a licensing deal with Genesco to produce its first ever men’s footwear collection ready for retail this fall.

The debut line includes leather Chelsea boots, hikers, wingtips and suede chukka boots detailed with logo hardware. Shoes are designed to pair with Lucky Brand’s denim collection and its recently launched men’s suit collection, Lucky Brand Black Label.

“We are very excited to partner with the Genesco team to introduce men’s shoes for the first time in our assortment,” said Carlos Alberini, Lucky Brand CEO. “Our company’s values are aligned with those of Genesco, and we have tremendous confidence in their talented and experienced team to develop and offer crafted design, versatility and style range for most occasions.”

Lucky Brand joins Genesco’s roster of brands, which includes Johnston & Murphy, G.H. Bass & Co., among others.

“Our partnership with Lucky Brand is an exciting addition to our men’s footwear portfolio,” said Andy Gilbert, Genesco Licensed Brands president. “The brand’s strong positioning with the consumer momentum at retail attracted us to the opportunity to partner with the Lucky Brand team.”

Lucky Brand is the latest jeanswear company to dabble in footwear. Last week Denham debuted men’s and women’s shoes.

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