From furry keychains to street art, fashion bloggers have the power to make anything instantly fabulous. Is Levi’s 501 Stretch jeans next?
Levi’s connected with Chiara Ferragni, founder of the blog The Blonde Salad, for an unique collaboration at the company’s Eureka Lab in San Francisco. Ferragni, who has a successful eponymous footwear line, worked alongside Levi’s Head of Design Jonathan Cheung to create two customized pairs of 501 Stretch jeans.
Levi’s introduced the proprietary fabrication last month in men’s. The launch marked the first time Levi’s updated its historic 501 Shrink-To-Fit fabric, which had remained unchanged since 1873, to add more comfort properties and better recovery.
Ferragni put her own stamp on the deconstructed jeans with details that reflects her quirky sense of style, including heart embroidery on the back pocket and a bandana detail on the belt loop. The two limited-edition jeans are available now and retail for $168.
Levi’s 501 jeans are catching on with social media tastemakers. In May, the brand tapped Leandra Medine of The Man Repeller to celebrate 501 Day in New York City, complete with styling and photo ops.