Levi’s is taking a page out of Nike’s playbook. Levi Strauss & Co. announced that Carrie Ask, vice president and general manager of Nike Stores North America, has joined the company as executive vice president and president of global retail, effective February 16, 2016.

Retail business has been an important growth driver for Levi’s. Ask will be responsible for leading all aspects of the company’s global retail business, including 2,700 owned and operated stores, franchise stores and outlet stores. She will report to Levi Strauss & Co. President and Chief Executive Chip Bergh.

In a press release, Bergh lauded Ask’s track record of driving retail strategy and execution at leading brands. He added, “She’s recognized as a collaborative leader who delivers strong results and we know she’ll be a powerful addition to our team.”

Prior to overseeing Nike’s retail business in North America, Ask held leadership positions at Nike subsidiary Converse, where she was vice president and general manager of direct-to-consumer with global oversight for inline stores, factory stores and converse.com. She also has previously held retail and merchandising roles at Petco, Target and BC Natural Foods.