Levi’s celebrated the brand’s iconic 501 jeans by inviting fans to recreate Levi’s “We Are 501” campaign on May 1 in New York City.

This year, the brand had the help of Leandra Medine of The Man Repeller and street style photographer Phil Oh.

Couple CroppedFans arrived in their 501 jeans to be styled by Medine and have their photos taken by Oh. The participants were then able to collect their personalized photographs at the Levi’s Meatpacking Store and had the chance to be chosen as a featured photo for the We Are 501 campaign at the Chelsea Triangle and on Levi.com

Cropped Girl