Levi Strauss & Co. is partnering with the Econyl brand of synthetic fiber company Aquafil on a new men’s collection using regenerated nylon.

Econyl fibers, made from waste materials such as fishing nets and old carpets, help divert trash from landfills and oceans. Aquafil commented that it is important for companies to consider alternatives to virgin raw materials, given the possibility that in the future there may not be enough land available to meet the global demand for cotton.

Giulio Bonazzi, chairman and CEO of Aquafil, said, “We envision a world where everyday items don’t have to come at the expense of the environment.” He continued, “This new partnership is further proof that sustainable materials can be used to reinvigorate products that have been traditionally made. Levi’s is redefining the denim industry.”

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