Specialty fibers look set to generate half of Lenzing’s revenue by 2020.

That’s according to a new business strategy unveiled Monday by the Austrian fiber manufacturer. Dubbed “Score Ten,” the plan seeks to expand the market for man-made cellulose fibers such as Tencel, Lenzing Modal and viscose as well as strengthen the company’s core business and intensify cooperation with customers along the value chain.

Read more at Sourcing Journal.

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