Riders by Lee announced the introduction of a new stretch denim designed to “bounce back” and always return to its original shape.
The new Bounce Back Denim collection of recovery denim utilizes a combination of high-stretch fibers and technical fabric construction. Riders by Lee conducted extensive fit and concept testing with over 700 women of all shapes and sizes.
“No matter where her day takes her—whether at work or at play—bounce back denim is made to move and to look just as great at the end of the day as it did at the beginning,” said Riders by Lee VP Joyce Markwell.
Bounce Back Denim will come in a wide arrange of cuts from skinny to straight and washes from light to dark. Jeans retail for about $20 at retailers nationwide.