Lip-kit queen Kylie Jenner dipped into denim other than her half-sister’s label last week in an Instagram post which doubled as an advertisement.

The pic shows Jenner and her famous bum in Nova jeans and is signed with a peach emoji caption.

The single endorsement shocked many on Kardashian-Jenner Instagram watch due to her sister, Khloe Kardashian’s mega-hit denim line, Good American, which broke records when the brand exceeded $1 million in sales on opening day in October.

Jenner’s Instagram post gained attention once shared with the it-girl’s 82 million-plus Instagram followers. The post-meets-advertisement has already received more than 2 million likes.

The jeans retail for $34.99 and are available online and in Fashion Nova stores.

Obsessed with my new @fashionnova jeans ?Get them at FashionNova.com ? #ad

A photo posted by Kylie (@kyliejenner) on