Kingpins is literally taking the show on the road, switching to an annual show in Hong Kong and debuting a new show concept, the Kingpins China City Tour.
Kingpins Hong Kong traditionally takes place biannually in March and August, but will now run once a year in the spring, following Kingpins Amsterdam and New York. In the place of the second show, the multi-city concept Kingpins China City Tour will run in September.
Vivian Wang, Kingpins managing director, said, “Our ultimate goal is to launch a Kingpins China show, but before we do that we need to really know and understand the denim market in China – from the inside out. The China City Tour is our way to meet our Chinese customers face-to-face, to understand what they need and how Kingpins can not only address those needs but help to elevate and evolve the denim industry there.”
The China City Tour will start on Sept. 19 in Guangzhou, travel to Hangzhou on Sept. 21 and finish in Zhengzhou on Sept. 23. The three cities are home to approximately 800 brands and jeans manufacturers, according to Kingpins estimates.
Wang commented on the attractions of the three cities, “Guangzhou is China’s premiere “Denim City” – it is where China’s jeans industry thrives. Hangzhou is a city with a focus on manufacturing women’s sportswear, a hub of denim potential and interest. Just 45-minutes by train from Shanghai, it is also an ideal location to touch base with established and emerging denim brands. Finally, Zhengzhou as a city with many wholesalers and small brands, has high demand for denim but limited denim sourcing options.”
The China City Tour will include several features of other Kingpins events, including an invitation-only guest list, educational and trend seminars and networking opportunities. Kingpins reports that there will eventually be multiple tours per year to various manufacturing cities throughout China.
Kingpins Hong Kong will be back at Innocentre in May 2017.
The confirmed City Tour participants are:
Bluconnection Pte Ltd.
Guangdong Jean Textile Co., Ltd.
Shandong MAY-STAR Textile and Garment Co., Ltd.
Vita Textile Group Co. Ltd