Maternity denim is the next product to get the Kardashian touch.
Good American co-founder and mama-to-be Khloe Kardashian took to Instagram Stories last week to reveal a first look at prototypes of her new maternity denim line, Good MaMa.
The samples included skinny black and vintage wash jeans with elastic inserts instead of front pockets and blue jeans with an elastic belly pouch.
No word when the maternity line will launch at retail. However, Kardashian said the jeans “fit so well.”
“I really miss wearing jeans during my pregnancy. I think you look so cute and chic and there are only so many dresses or leggings I can wear every day. They are not out yet but I am really excited,” Kardashian told her followers.
Six months pregnant with her first child, the reality TV star said she began working on the maternity line before she found out she was expecting.
“Which is crazy, I feel like we’re just putting things into the universe. Ask, believe, and you shall receive,” she continued.
Kardashian launched Good American in 2016 with business partner Emma Grede. The “Made in USA” denim brand made a splash with its curve enhancing jeans for sizes 0-24.
The brand has expanded its range to include premium jean skirts, shorts and jackets, as well as T-shirts, sweatshirts and bodysuits.