American supermodel, Instagram celebrity and Taylor Swift’s best friend, Karlie Kloss will be the face of the Express Fall ’15 denim collection. Kloss will star in the retailer’s ‘Fit for You’ campaign, launching this month in print, digital, in-store and on social media.

Kloss strikes a pose in three key styles for the season—girlfriend, flare and legging—which are available in-store and online at express.com. The collection offers a mix of updated washes and new fabrications, including a new line of Performance Stretch jeans made with fabric that retains its shape throughout the day.

Express CEO and President David Kornberg described Kloss as a “modern icon.” In a statement, he said, “With her social media star status and philanthropic efforts, Karlie inspires and empowers young women globally to feel confident and self-assured. And, with her natural beauty and effortless style, Karlie is perfect to communicate a fresh, modern take on the American fashion staple—a great fitting pair of jeans. We are delighted to be partnering with Karlie Kloss to showcase the latest assortment of Express jeans.”