Fans attending the NFL Experience leading up to Super Bowl 50 on Feb. 7 at Levi’s Stadium in Santa Clara, Calif. will have an opportunity to show-off their team pride through customized denim.

Jeanologia announced Tuesday that is partnering with Levi Strauss to offer clothing customization services to fans by bringing its Nano laser technology to the game.

With Nano laser technology, consumers have the opportunity to participate in the final design of a garment or accessory and to make the garment unique in an easy and visual manner at a lower cost than in the past. The compact laser works in tandem with a scanner, which feeds the laser custom designs and logos. Retailers like Pepe Jeans have implemented the technology to their sales floor.

NANO laser Jeanologia

The Nano laser will be located at the Levi’s booth at the NFL Experience in the Moscone Center.

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