AG Jeans and JAG Jeans are the latest denim labels to tap Fitcode to enhance their online shopping experiences.
Fitcode announced Tuesday that AG signed an agreement to integrate its data on the brand’s website in March 2017. The quiz went live on JAG Jeans website this week.
“JAG understands real women’s bodies, and it continues to blend fit and style perfectly,” said Rian Buckley, Fitcode co-founder and CEO. “We’re thrilled to be partnering with a local company that shares our fit philosophy.”
Fitcode, a fashion data company that focuses on fit, helps consumers find their correct size by hand measuring and fit-testing jeans. Consumers take a four-question online quiz to narrow down jean styles recommended for their shape. Fitcode provides details on variables that impact fit, like stretch, fabric content and inseam.
“We value our partnership with Fitcode,” said Connie Maynard, JAG Jeans president. “They know denim and fit inside and out, and integrating their technology on our site was quick and easy.”
The two Seattle-based companies will host a complimentary denim fit lab with Styled Seattle on Feb. 18 at Westfield Southcenter to help shoppers find their perfect fit.
Fitcode previously integrated with hudsonjeans.com in Fall 2016. Supported retail and denim partners also include Nordstrom, NYDJ, 7 For All Mankind, Citizens of Humanity, J Brand, JOE’s Jeans, Paige, FRAME Denim, Kut from the Kloth, and Blank NYC.