Jack & Jones is aiming for the next level of stretch denim with Jeans Intelligence, a project with Turkish denim mill Orta. The project is designed to build a new vision for 360-degree stretch technology.

That vision entails denim with an authentic look, combined with 360-degree stretch technology for multi-directional elasticity.

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Denim has been the backbone for Jack & Jones. The brand’s denim range makes a based on modern classics with state-of-the-art technology. The Jeans Intelligence collection includes slim fit jeans, loose fit jeans, indigo knit jeans and chinos.

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