Pitti Immagine Filati 77, the global fiber trade show showcasing the latest yarns from the knitting industry, will be held at the Fortezza da Basso in Florence from July 1-3 2015.

There is a sense of anticipation for the upcoming textile event, despite Italy’s official textile body Sistema Moda Italia, parlaying a decrease in domestic yarn exports in 2014. The group said fiber exports dropped 0.3% last year to 1.98 billion euros, on the back of market uncertainty – particularly in regards to wool-spinners and fiber refiners. However, domestic knitwear exports gained 5.9% to 6.38 billion euros, the group said.

Under the guise ‘That’s Pitticolor’, Raffaello Napoleone, chief executive officer of Pitti Immagine is hoping for a buyer revival at Pitti Filati, brought on by an injection of quality yarns for the Fall/Winter 2016 season. In its 77th edition, Pitti Filati attracts an audience of international buyers and designers from the biggest names in fashion.

Pitti Filati research lab helps designers understand the trends of the future. Located in the Spazio Ricerca, the lab theme for FW16 is ‘Make It’; honing in on the concept of skills and crafts. It’s taken from the idea of looking at objects that have survived through the ages; ordinary, everyday things where craftsmanship stems from human need. According to the Pitti Filati website “it starts from the basics, from the roots, reaching the contemporary mode of producing by traveling through atmospheres related to specific crafts.”

For this edition, ‘Don’t throw it away, repair it’ and ‘acquire a history, make an item unique” are two trend motifs in the lab, pushing this notion of authentic manufacturing and renewable textiles – a relatively new concept still.

Italy’s fashion and textile sector is said to be on the rebound from a two-year downturn, with total revenue rising only 2.7% in 2014 to 52.07 billion euros. However, with a recovery in the American market and the strong US dollar, domestic sales are expected to gain 3.8% in 2015, said the SMI.

Pitti said a greater number of users had visited this year’s e-pitti.com in comparison to last January, generating more than 340,000 page views. Buyers came from 105 countries, with the top users being from Italy, Japan, Spain and the USA.

For a total period of 13 weeks, international buyers could browse the collections of 1,336 brands – menswear, womenswear, kidswear, and yarns – and view 8,000 products online through high definition videos and pictures.

It signifies a shift in manufacturing preferences. Italian yarns are resurfacing for their luxurious properties, caused by the fatigue of poor quality textiles made in the countries such as China. High-end American and European labels are re-tapping Italian mills for lustrous cashmeres, wool and ready-made knitwear, and many Italian brands are reshoring; lifting the profile of Made In Italy textiles even more.

Located at the foot of the Italian Alps in the mill town of Biella, is Lanificio di Sordevolo. The textile manufacturer creates high technology woven fabrics, with special finishes for the top level and diffusion markets.

From pure-fiber fabrics to blends, Lanificio di Sordevolo works across fine wool, silk, cotton and quality synthetics. And both natural and yarn-dyed textiles are produced onsite, crafted in colours and textures especially for ladies wear.

Lanificio di Sordevolo operates their own production cycle, which includes spinning to client dispatch, offering classic wovens as well as double wovens, giro inglese, jacquard, stretch, super fine, technical, and tubici fabrics.


By Benjamin Fitzgerald

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