Iconix Brand Group, parent company to brands like Buffalo David Bitton and Ecko Unltd., announced the appointment of Jamie Cygielman as chief marketing officer.

Cygielman boasts over 25 years of marketing and business experience within the fashion, toy, entertainment and cosmetic industries.

“Jamie has extensive experience in brand building, licensing, promotional partnerships, advertising, creative platform development, and digital and social media,” said John Haugh, Iconix CEO.

Haugh also mentioned Cygielman’s expertise in consumer products and his belief that she will help realize the full potential of the brands under the company.

“I look forward to joining the Iconix team,” said Cygielman. “As I look across Iconix’ portfolio of brands, I see tremendous potential to develop leading edge marketing programs that will enable Iconix to deliver a differentiated value proposition to its retail and wholesale partners, create increased brand relevancy and drive long-term brand equity.”