Hudson Jeans debuted a capsule collection in collaboration with Paramount Pictures and DreamWorks Pictures in conjunction with the upcoming release of Ghost in the Shell, an anticipated dystopian film featuring Scarlett Johansson.
“This is a dark, sexy, dangerous movie filled with incredible visual themes. It’s the perfect vehicle for Hudson to further engage our customers through the emotionally charged medium of storytelling,” said Hudson Jeans CEO Peter Kim.
Furthering the partnership, Hudson Jeans premiered a limited-edition capsule collection earlier this month, set to last until the end of April. Inspired by the new movie, the collection offers 22 women’s and men’s pieces including distressed denim, military cargo pants and bomber jackets.
“We’re thrilled to be working with the Hudson Jeans team, creative leaders in the denim fashion space,” said LeeAnne Stables, president of worldwide marketing partnerships and licensing for Paramount Pictures. “This Ghost in the Shell collection uniquely leverages the beautifully stylized design themes from the film, and with the accompanying marketing campaign, it will build further excitement for the film with audiences.”
Hudson also partnered with Paramount to have an online ticket contest and an enter-to-win sweepstakes, with a grand prize of $1,000 worth of Hudson Jeans and two tickets to see the film.
“With Ghost in the Shell, we are thrilled to undertake our largest film collaboration,” said Hudson Chief Digital Officer Tim Scully. “This innovative marketing program is a key component of Hudson’s entertainment integration strategy.”
The limited-edition capsule collection is available on Hudson Jeans’ website and the film debuts in theaters March 31.