When most people think of American fashion, the first place that comes to mind is New York and the city’s storied Garment District, followed swiftly by Los Angeles and its easy, breezy SoCal style. Now, a new trade organization wants to put Nashville on the map.

Dubbed the Nashville Fashion Alliance and helmed by former banker Van Tucker, the nonprofit is dedicated to building a sustainable and globally recognized industry for the growing number of brands that call Nashville and its surrounding areas home.

Read more at Sourcing Journal.