It pays to be everywhere.

That’s according to the first-ever Internet Retailing Europe (IREU) Top 500 report, released Monday, which analyzed the leading e-commerce and cross-channel retailers in 32 countries and weighed their performance across six dimensions: footprint; the customer; operations and logistics; merchandising; brand engagement; mobile and cross-channel; and strategy and innovation.

“The resulting understanding goes beyond which retailer has the highest turnover, e-commerce revenues or web traffic to learn which best-practice approaches are most commonly and widely used in this highly-diverse market, and which are still emerging as e-tail becomes ever-more sophisticated,” Ian Jindal, Internet Retailing editor-in-chief, wrote in the report’s introduction.

Read more at Sourcing Journal.