As ‘70s influence and festival wear continue to dominate spring collections, H&M delivers its second collection in collaboration with the Coachella Valley Music and Arts Festival.
The girls’ items from H&M Loves Coachella include printed jumpsuits, denim cutoffs and crochet tops. The boys’ items include printed tees and bermuda and denim shorts. The apparel is complemented by accessories including floppy hats, sunglasses and flat boots.
Ross Lydon, designer at H&M, said, “Last year, H&M was the first brand to team up with Coachella to develop a clothing collection. The success was so rapid and so widespread, we decided to partner again to create an even richer offering this season. We love Coachella because we enjoy its democratic spirit and the bonding experience it creates.”
The collection will launch in the U.S. in stores on March 24th, a few weeks prior to the festival dates (April 15-17 and 22-24). The collection will be available during the festival at an on-site pop-up shop in the H&M tent.