The first thing that comes across from Joshua Bingaman is his overwhelming passion and sincerity. The man just cares, and he’s set on attempting to turn the boot world on its ear, finding new ways to use notes unique to the field.

Bingaman cut his footwear retail teeth in San Francisco, running Subterranean Shoe Room out of a basement, with his brother. On trips to Europe, he discovered the fine art of boot making straight from the source and there the seeds for Helm were formed.

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