Guess is free to use its “G” logo. The latest chapter of the trademark challenge by Gucci against the denim company concluded in France on Jan. 30, 2015 with a complete victory for Guess. The Court rejected every claim asserted by Gucci, finding no trademark infringement, no counterfeiting, and no unfair competition.

In the comprehensive 44-page ruling, the Court invalidated three of Gucci’s “G” community and international trademarks, meaning Gucci cannot claim exclusive use to those marks any longer.

The Court also ordered Gucci to pay Guess about $34,000 in damages.

Guess co-founder and CEO Paul Marciano said, “For six years now, Gucci has filed case after case against Guess and lost time after time. On top of that, Gucci has lost some trademarks in the Italian case and now some in France as well. I continue to believe strongly that all these legal battles are a complete waste of time and this energy and money should be focused on business.” He added, “Obviously, FH Pinault doesn’t see it that way.”

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