Guess announced it will soon open a flagship store in Moscow’s Europeisky Mall. The store is one of a total of 10 new single-brand stores Guess has planned for Russia in 2016, joining the 30 store already present in the country.

In the next three years, the company intends to complete its commercial development with a further 40 stores. Guess will also be opening a directly-managed showroom in the capital of the Russian Federation to reinforce its sales network and provide support to its licensing and wholesale partners. The initiatives are part of a joint venture Guess established in February with a local Russian partner.

The Europeisky Mall location is in line with the look and feel Guess’ global denim concept store. The clean white setting is enlivened by digital videos, contrasting materials and glam details—a nod to the brand’s Hollywood history.

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