Guess teamed up with director Aaron Rose for ‘Identity,’ a new series of short films produced in collaboration with Vice Media Group and i-D Magazine, and inspired by the company’s new Smart Guess Technology denim.
The four-part film series will be rolled out on the company’s YouTube channel throughout October. Each segment highlights one of the four styles in the collection: the Push-Up denim pants and skirt, Shape-Up jeans and Yoga denim.
The film stars former Guess model Tony Ward and current Guess star Grace Elizabeth, who features in the company’s Fall 2015 jeans, accessories and watch campaigns.
The films follow a mysterious cast of characters as their lives of deceit, seduction and secrets play out. Elizabeth plays the heroine that personifies the Smart Guess collection.