Guess is gearing up for Denim Day on April 29. For the second year, the brand announced proceeds from the violence awareness event would support Los Angeles-based nonprofit organization Peace Over Violence in its mission to end sexual, domestic and interpersonal violence.

As part of Denim Day, the Guess Foundation encourages men and women everywhere to wear jeans on April 29 and take a stand against violence.

This year Guess is expanding Denim Day’s reach to all of its North American Marciano stores, as well as continuing to promote the event in its Guess, Guess Factory and G by Guess retail and online stores.

From April 20-29, the Guess Foundation will donate $2 to Peace Over Violence for every pair of jeans and select accessories sold. The donations will provide victims with hotline crisis counseling, therapy sessions, sexual abuse response teams, and high school education series on teen dating and violence prevention.