Guess is moving into Taiwan, launching four new stores across Taipei, Taichung and Kaohsiung. In Taipei, Guess will open a prominent flagship at the ATT4Fun mall with a large-scale event.
The new stores will follow the design for the restyled global denim concept store launched earlier in 2016. The design features clean, bright white themes for a contemporary feel with modular panels and digital videos and imagery.
Victor Herrero, CEO of Guess Inc., said, “Our vast expansion plans in China are underway and it was only a natural progression to expand into Taiwan.” He continued, “We secured key locations in major cities with sizeable stores that will showcase our multiple product categories. The dramatic energy of Taiwan goes hand in hand with the Guess brand.”