Guess is proving that beauty and brains can coexist with its new collection of tech-driven, body-conscious denim called #SmartGuess. The Fall ’15 women’s line features four new technologies—the Push Up, Yoga, Shape Up and Jet Set—each designed to comfortably lift, shape, accentuate and flatter.
The Push Up, available as a jegging, crop top, form-fitting skirt and skinny long short, is built to give an instant lift with a lightweight fabric that retains its shape throughout the day, molding to the wearer as a second layer of skin. The line is made with a super soft Tencel blend, offering a luxurious hand feel with a flattering fit in deep ink, onyx and coated black washes.
The Shape Up jegging is engineered for “attention grabbing fit.” The jegging contours the wearer from top to bottom with a unique seamless construction giving a less bulky appearance and more flattering fit. The bottom is available in washed sky and silicone black.
Guess’ Yoga jegging taps into the demand for active denim. The jegging delivers comfort and style with its stocking stretch that moves with the wearer. The new style is available in an oil stain and silicone rinse wash. Meanwhile, the new Jet Set line offers softness and lightness ideal for an on-the-go-lifestyle.
The #SmartGuess collection lands in stores in August. It will retail for $59 for crop tops to $128 for leggings.