Genesis Mannequins opened its first permanent showroom in New York City. The opening, on Dec. 3, coincided with the Association of Retail Environment’s Retail Design Collective, an annual event that showcases the best products from retail visual suppliers.
To mark the occasion, Genesis transformed the 1,300-square-foot space located on West 25th Street, into a real life comic book with an installation dedicated to the 75th anniversary of comic book publisher Marvel. Over 60 figures were on display dressed as “Super Fashion Heroes” in runway looks and costumes. Mannequins were placed alongside custom backdrops settings, complete with bold comic book graphics.
Spectators, ranging from retail designers to retailers, were gifted with comic-inspired sweets and a 16-page comic book made exclusively for the event, which told the detailed story of the mannequins.