Gap is tapping online retailer Zalando and the company’s network of resources to sell its clothing and accessories in Europe. The American retail announced Monday that it will offer a broad assortment of Gap Woman, Gap Men, GapKids and babyGap products on the European site, exposing the brand to a larger European customer base beginning summer 2015.
The Zalando partnership, which is Gap’s first foray into multi-brand retailing in Europe, will complement Gap’s own brand online presence, which currently ships to 24 counties. It will also be the first time Gap’s collections will be merchandised and styled alongside other brands available on Zalando, including Levi’s, Ralph Lauren and Top Shop.
Stefan Laban, Gap SVP international, said, “Zalando is the most trafficked e-commerce fashion site in Europe with more than 100 million visits to the site per month. This partnership is a strategic step that will see us continue to grow our brand presence in these markets.”
Gap has continued to grow its footprint throughout Europe since it launched its first Gap Inc.-operated international store in the U.K. in 1987. It now has 190 company-operated stores and 33 franchise locations.
David Schneider, a member of Zalando’s management board, said, “We are constantly working to ensure that we are offering our around 14 million active customers new and relevant brands from around the world. Gap is one of the most loved brands in the U.S. and extends our assortment.”
Zalando fashion director Claudia Reth added, “Fashion lets us express our personalities, allows us to be creative and to celebrate our style, Gap embodies this and so does Zalando. We encourage our customers to combine different brands and styles so they can put together their own perfect outfit.”