Desperate times call for desperate measures.

Gap Inc., which reported a company-wide decline in comparable store sales in the first quarter, could soon sell its wares on a third-party e-commerce site such as Amazon.

“To not be considering Amazon and others would be, in my view, delusional,” Art Peck, chief executive officer, said during Gap’s annual shareholders meeting Tuesday. “We are always considering all of the opportunities beyond our traditional mix of channels and stores and looking at all of those, and Amazon is certainly one.”

But according to Forrester Research analyst Sucharita Mulpuru, such a move could be one of the company’s last.

Read more at Sourcing Journal.

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