Leather biker jackets, sport-inspired suits and parkas are part of the “New Americana” by Gant Rugger.
For Fall ’16, the label is blending athletic influences like pinstripe flannel baseball shirts and mesh tops with classic oxford shirts, double cord suits and winter parkas. The modern collection is grounded by a dense and dark color palette across both the men’s and women’s collections.
Key pieces for women include the Muppet jacket, a 100 percent sheep’s wool jacket in dark navy and sportswear strips along the sleeve endings, and the Layered shirt, a lightweight cotton poplin white shirt with drawstring details.
The men’s line features an army green fishtail parka inspired by archival designs from the 1950s. A faux fur collar, coupled with a water-resistant finish and quilted upper lining offers added value. Meanwhile, a 100 percent lamb leather biker jacket makes a fashion statement. The brand calls the jacket an “alternative to your classic yet iconic American sportswear jacket.”
The New Americana collection lands in Gant Rugger stores, online and in select retailers beginning July 2016.