If any brand could take waste and make it look cool, it’s probably G-Star RAW.

The latest innovation installation from the Dutch designer clothing company is a partnership with color solutions and chemicals company Archroma—dyeing denim with dyestuffs made from recycled plants and nutshells.

The effort is just G-Star’s latest in its commitment to both the philosophy, “Just the Product,” and to making more sustainable products.

“G-Star is very focused on the constant reinvention of denim craftsmanship to create tomorrow’s classics,” the company’s resident denim sustainability expert Adriana Galijasevic, said. “We continuously push the boundaries and investigate new materials, styles and fits. Our design ethos starts with taking responsibility for the social and environmental impact of our products and we take this very seriously.”

Read more at Carved in Blue.


This article is one of a series on Rivet from Lenzing’s Carved in Blue denim blog. From conversations with the experts behind the mills that make some of the world’s most-wanted denim to the global brands bringing novel denim made with TENCEL® and Lenzing Modal® to the market, Carved in Blue shares the stories of those whose roots run deep with denim. Visit www.carvedinblue.lenzing-fibers.com.

Print Friendly, PDF & Email