French Connection is on the rebound. The U.K.-based brand unveiled its new campaign starring British model Natalie Feltham for Rebound Denim, a line of stretch jeans using Isko denim.
Touted as a wardrobe staple for all body types, the high performance jeans combines a soft pure denim feel with high-power stretch that creates a streamlined silhouettes. The Isko fabric essentially holds and smooths the body while retaining shape.
The spring collection is available now in two lengths and six washes: black, bleach, charcoal, vintage, rinse and white.