Former Guess vice president of jeanswear Rino Castiglione is joining the VF Corporation family. Castiglione will take up the role of Wrangler international president.

“I am very proud to be joining VF International and a brand with such rich heritage like Wrangler,” Castiglione said. “I will work with the Wrangler team to continue the brand’s growth with a focus on e-com, key accounts and a new retail format.”

Prior to Guess, Castiglione served as Benetton regional manager and sales manager at Valentino. He succeeds Frans van Zeeland, who joined Wrangler in 2011, and who moved on to work for another VF Corp. denim brand, Lee, in an undisclosed role.