Fast fashion retailer Forever 21 announced Monday the launch of 12X12 Denim, a denim collection specifically designed for size-inclusivity.
The women’s collection includes denim overalls, skinny jeans and stretch jogger jeans with drawstring waistbands in light, medium and black washes. Styles are enhanced with heavy distressing, zipper details and moto stitching.
The collection offers sizes small to 3X and retails for $28 to $38 in stores and online.
To promote the launch, Forever 21 debuted a campaign starring models Sarina Nowak, Sierra Skye, Yasmin Geurts and Yvonne Simone that showcases curves and individuality.
“We are pleased to introduce 12×12 Denim as a part of our continued focus on celebrating fashion for all sizes,” said Linda Chang, Forever 21 VP of merchandising. “A key part of our mission is to empower our customers, to be confident with the bodies they have and for their fashion to be an extension of this.”