Fashion data company Fitcode has announced a new partnership with premium denim brand Hudson Jeans.
Fitcode, which helps women find their perfect pair of jeans by focusing on fit rather than size, has partnered with the California-based brand to allow visitors to Hudson Jean’s website to take Fitcode’s fit quiz.
After finding their exact fit, Hudson Jean customers can then shop curated denim recommendations within their Fitcode without ever leaving the site.
Rian Buckley, Fitcode co-founder and CEO, told RIVET that the goal of the Hudson partnership was to help give its customers more options (Fitcode already stocks brands like 7 for All Mankind and Levi’s) while helping Hudson to drive sales and decrease returns.
“The decision to partner with Hudson Jeans was a no-brainer,” said Buckley. “Hudson is a thought leader and an innovator, and they get that consumers want to shop with confidence. Plus, they make great styles that focus on fit. This partnership is a logical evolution of the Fitcode experience and a natural fit for both brands. We’re excited to help improve the buying experience for Hudson’s loyal consumers.”
For now, Fitcode is only available for women’s jeans, but the brand says they’d ultimately like to expand into men’s denim and beyond
“The men on team Fitcode will be very happy when that day comes,” said Buckley.