Express Inc. announced that Major League Baseball All-Star Kris Bryant of the Chicago Cubs will take the role of men’s brand ambassador.
During the 2015 season, Bryant was awarded the National League Rookie of the Year award and led the Chicago Cubs to play in their first National League Championship Series in 12 years.
Bryant’s debut campaign will showcase the baseball star in apparel that ranges from cotton sateen suits, to casual stretch denim and Express’ signature polos.
This marketing and advertising campaign will appear across print, digital, social media and in-store platforms, beginning in March 2016.
David Kornberg, Express President and CEO, said, “Express’ ongoing mission is to engage our customers with exemplary role models.” He continued, “Kris is one of the world’s most talented athletes and with his confident style, hard work ethic and unrelenting determination, we know he is going to be a game-changer for baseball and Express alike.”