Expo Milano has named designer Giogrio Armani as its special ambassador for the 2015 world’s fair.

Armani, who celebrates 40 years in business in 2015, will be honored with a special event including a giant fashion show and the grand opening of Armani’s Silos, a museum dedicated to the designer’s fashion, costumes and creative vision.

Silos, a joint venture between the fashion label and the municipality, will house Armani’s permanent collection, as well as temporary exhibitions that thematically relate to design. As part of Milan’s network of museum, Silos will also offer education and research areas to support young creative talent.

In a statement, expo organizers said, “Expo Milano 2015 thanks Giorgio Armani, an icon of Made in Italy and globally renowned for his style, for accepting to become ‘Special Ambassador’ of International Registered Exhibition and to represent Italian fashion for the inauguration evening of the exhibition.”

The Armani event is set to take place on April 30, and will mark the start of the Expo Milano, which will run from May 1 to Oct. 31. The universal fair—expected to attract 29 million visitors to Milan—will explore the theme “Feeding the Planet, Energy for Life” for six months by hosting a myriad of events that examine how food, culture, history and innovation intermingle.