Still think social media is just another time-suck? It’s time to change your mindset — and fast.

A recent Shopify survey found that nearly two-thirds of all social media visits to the company’s stores come from Facebook. Furthermore, consumers redirected to a retailer’s e-commerce site from Pinterest are 10 percent more likely to make a purchase. Instagram, meanwhile, last year generated higher average orders than Facebook, Pinterest and Twitter — and that was before it introduced click-through ads.

Read the full article at Sourcing Journal.