Dreams & Things aims to shake up the traditional way fashion is brought to the market. The contemporary lifestyle brand, founded by stylist Mark Kozen and Elliott Giffis, a veteran of high-end fashion and streetwear culture, prides itself on producing premium grade menswear in Los Angeles at desirable price.

“We are bringing classic fashion with a modern, yet relatable twist for everyone at an honest price,” Kozen said in a statement. He added that by selling directly from the brand’s website, they are able to bypass the traditional retail store model, lower costs and pass those savings along to their consumers.

The current collection is designed with two distinct labels, Black and Neutral. The Black label anchors the line with limited edition, detail-oriented pieces refreshed twice a year. The Natural label will be offered year-round and is focused on modern layering pieces.

Key styles include T-shirts with kimono style sleeves, a hooded knit cardigan, French Terry skinny pants, joggers and a moto-inspired jacket made with Candiani denim. The line retails for $24.95-$290.9.

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