Diesel Black Gold announced Tuesday that men’s and women’s runway shows will be combined, starting this June.
In an effort to get with the times, the brand plans to merge the men’s and women’s runway shows during Men’s Fashion Weeks in Milan. The brand says the move reflects Diesel Creative Director Andreas Melbostad’s definition of men’s and women’s hybrid modern styles.
“With today’s culture moving towards less gender conformity and with two collections that are closely associated it is a natural progression for us to unify the runway shows of the Men’s and the Women’s lineups,” said Melbostad in a statement. “This new strategy will enable us to better communicate our creative vision and to bring the collections to the market at the same time. With this in mind, we are excited to embrace this new challenge and further evolve our fashion message.”
The brand will show its women’s lines in January and June. With this move, Diesel Gold will now show two women’s collections a year instead of its previous four, while keeping the men’s pre-collections next to the main line-ups.
“I have always been a big supporter of co-ed shows – we actually launched Diesel Black Gold in New York with a men’s and women’s show at the very beginning,” said Renzo Rosso, president of Diesel’s parent company, OTB. “Diesel Black Gold is now a point of reference for the contemporary market and it became crucial to communicate a strong, cohesive seasonal message.”
The brand also divulged in the announcement its plans to further expand its business throughout Europe, the U.S. and the Middle East, while trying to reinforce its presence in Asia, especially in China.