Rich in the history of indigo is the role of Japan in the denim market. It is projected that the Japanese denim market will reach $4.85B USD by 2020. Today, Japanese denim is found in premium jeans from large well known fashion houses, as well as in fabrics from the many smaller boutique brands that these days are exponentially gaining fans. Some of these brands include Edwin, Kapital, Samurai, Needles, Studio D’Artisan, The Flat Head, Chimala, The Soloist, Big John, Neighborhood, and 45RPM.
Japanese textile mills have the steep task, to provide authentic heritage, as well as innovation in order to have the reputation for its top-notch quality.
Read more at Carved in Blue.
This article is one of a series on Rivet from Lenzing’s Carved in Blue denim blog. From conversations with the experts behind the mills that make some of the world’s most-wanted denim to the global brands bringing novel denim made with TENCEL® and Lenzing Modal® to the market, Carved in Blue shares the stories of those whose roots run deep with denim. Visit www.carvedinblue.lenzing-fibers.com.