Wrangler launched a refreshed advertising campaign for Wrangler Advanced Comfort jeans. The campaign features brand ambassadors Dale Earnhardt Jr., Brett Favre and Drew Brees, appearing for the first time in the same season campaign for one product line.
The athletes’ dedication to family, achievement and philanthropy represents the values of Wrangler.
Craig Errington, vice president of marketing for Wrangler Jeans, said, “The message of comfort, quality and durability, backed by tried and true products and endorsees, is what continues to make Wrangler the iconic brand it is today.” He added, “By putting the consumer at the center of everything we do, we are producing product innovations that we know meet a real need; and our marketing initiatives are working as we continue to see strong consumer interest.”
Wrangler saw strong first half revenue performance with momentum in denim driven by the success of product innovations, like those behind the Advanced Comfort jeans. The line is available nationwide and on Wrangler.com. The Fall ’15 advertising campaign can be viewed on the Wrangler Jeans YouTube channel.