• Customized jeans by Denim Therapy

  • Customized jacket by BPD Washhouse

  • Customized jacket by Denim Therapy

  • Customized jeans by Denim Therapy

  • Customized jacket and jeans by Denim Therapy

From in-store customization events at Madewell and Gap, to the birth of up-and-coming brands that upcycle unwanted denim, custom denim gets noticed. The trend feeds into Millennials’ desire for one-of-a-kind fashion, while allowing independent designers to break into fashion.

Here’s a look at some of the imaginative designs from New York’s Denim Therapy and New Jersey-based BPD Washhouse.

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