“The Fabric of Our Lives” is getting an upgrade. Cotton Incorporated, the research and promotion company of U.S. cotton growers and importers, and Invista’s Cordura brand have teamed up for the first time to create cotton-blend fabrics with Cordura’s performance benefits.

Blending cotton with Cordura fiber technology adds additional comfort qualities such as quick dry, long-lasting performance, durability, extra tear strength and abrasion resistance. Fabrics from Cordura and Cotton Inc. collaboration will initially be offered from several Cordura brand authorized mills, including Artistic Milliners, Nishat, Chia Her and Arvind. The two companies plan to extend the collaboration with additional technology innovations in the months to come.

“Cotton is inherently comfortable and cotton apparel often becomes a person’s favorite item,” said Emily Croneberger, Cotton Incorporated technology marketing manager. “The more you like a particular shirt, skirt or jeans, the more you wear it and the more prone it is to showing signs of wear. Blending cotton with Cordura fiber technology enhances a garment’s durability, helping it hold up to the rigors of daily use, and looking and feeling good, longer.”

The collaborative line of fabrics is part of Cordura’s 50th anniversary celebration. Last week the company unveiled an anniversary denim collection with Cone made on White Oak’s iconic American Draper X3 Shuttle looms.

“Collaborating with Cotton Incorporated celebrates the ideology we’ve been working towards for the past fifty years—heritage meets innovation,” said Cindy McNaull, global Cordura brand and marketing director. “We continue to honor and embrace our history of creating durable fabrics, but strive to push the boundaries of how we can enhance them to create cutting-edge innovations suitable for the ever-changing marketplace. We listened to the voice of the customer and their need for cotton-rich performance fabrics that last. Working together with Cotton Incorporated allows us to bring two classics together to deliver the next generation of performance to the ‘fabric of our lives.’”

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