When consumers talk about their favorite things to wear, they mention comfort, fit and that the item makes them feel good. More often than not, their favorite clothes are made of cotton. It’s the research that revealed these preferences that led to the fabric’s latest ad campaign, “Cotton. It’s Your Favorite for a Reason.”
Almost three in 10 consumers (29 percent) said jeans are their favorite piece of apparel, followed by tees (15 percent), active bottoms (9 percent), and casual pants (8 percent), according to the Cotton Incorporated Lifestyle Monitor Survey. When asked why it was their favorite, almost one in two consumers (47 percent) cited comfort as the reason, followed by fit (19 percent), and that the item makes them look or feel good (14 percent).
Read more at Sourcing Journal.