Cordura and Cone Denim teamed up to create a one-of-a-kind vintage inspired selvage denim to celebrate the 50th anniversary of the Cordura brand.
The companies debuted the anniversary edition denim at the Winter Outdoor Retail Show from Jan. 10–12. Cordura promises this limited edition release marks the beginning of many collaborative projects with Cone Denim for the future.
“Innovation is in our DNA, but heritage is also a key inspiration in our fabrics, so working with a brand like Cordura that shares the same values is a great fit for us,” Kara Nicholas, VP of product design marketing at Cone Denim said in a statement. “Incorporating high-performance Cordura fiber in such an iconic classic design was key in bringing a new generation of selvage denim to life.”
Produced in Cone Denim’s iconic White Oak factory in North Carolina, the anniversary edition denim by Cordura is made using on White Oak’s American Draper X3 Shuttle looms. According to Cordura, the special denim is a combination of Cone Denim’s “Cone 3D” process and the innovation driven technologies of Cordura’s denim process.
“As we celebrate a 50-year milestone, we’re also constantly looking forward to what the future will bring in terms of durable innovation,” Cindy McNaull, Cordura global brand and marketing director, said. “Both the Cordura brand and Cone Denim have a rich history involving textile production and denim fabrics, and combining our extensive experience to create the first-ever selvage denim incorporating Cordura Denim technology is a great way to honor our mutual heritage and usher in new performance denims of the future.”